luni, 9 februarie 2009
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick
by Jonah Goldberg: the shocking links between the fascism of the 1930s and the liberalism of today
• Impeccably researched and persuasively argued, Liberal Fascism will elicit howls of indignation from the liberal establishment -- and rousing cheers from the right.
• How fascism, Nazism, Progressivism, and modern liberalism are all alike in principle, in that all believe that government should be allowed to do whatever it likes, so long as it is for "good reasons"
• How, before World War II and the Holocaust, fascism was considered a progressive social movement both in the U.S. and Europe -- but was redefined afterwards as "right wing"
• How the Nazis were ardent socialists (hence the term "National Socialism") who loathed the free market, believed in free health care, opposed inherited wealth, spent vast sums on public education, purged Christianity from public policy, and inserted the authority of the state into every nook and cranny of daily life
• How the Nazis declared war on smoking; supported abortion, euthanasia, and gun control; and maintained a strict racial quota system in their universities -- where campus speech codes were all the rage
• Adolph Hitler, Man of the Left: how his views and policies regarding capitalism, class warfare, environmentalism, gun control, euthanasia and even smoking are remarkably close to those of modern liberals
• "'It is my argument that American liberalism is a totalitarian political religion,' Jonah Goldberg writes near the beginning of Liberal Fascism. My first reaction was that he is engaging in partisan hyperbole. That turned out to be wrong. Liberal Fascism is nothing less than a portrait of twentieth-century political history as seen through a new prism. It will affect the way I think about that history -- and about the trajectory of today's politics -- forever after." -- Charles Murray, author of Human Accomplishment and coauthor (with Richard J. Herrnstein) of The Bell Curve
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